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What Is Indexing On Amazon? 1.4

Advanced Tip for Indexing with Parent/Child Variations

Parent-child variations also impact your indexing. A common misconception about a parent-child variation is that the child will naturally inherit the keywords of the parent product.

That is not always the case.

When you have a parent-child listing with the same product in different colors, you need to check each child product for relevant keywords.

Do not assume that a single child variation with proper indexing will automatically apply to all child variations on your listing.

For example, if you have socks in red, blue, and green and the red sock is indexing for [compression sock], that doesn’t necessarily mean that the blue and green sock will also be indexed for [compression sock].

Each flavor, color, size variation needs to be checked individually for relevant keywords.

Checking for Indexing on Your Amazon Listing

Once you have made changes to your Amazon listing, we recommend that you wait 24 hours before checking to see if you are indexed for the appropriate keywords. You can check keyword indexing for free manually with the following method:

  • Open an Amazon page and make sure All Categories is selected.
  • Type in the Amazon Standard Identification Number (ASIN) of the product and keyword you want to check.
  • Hit Enter.

If the product is not indexed for that keyword, the product will not appear in the result.

Suppose you are looking to check indexing for many ASINs or keywords; we have found a paid tool that works well. KW Indexer is a Chrome extension allowing you to type in the keyword and check through the extension.

Watching for Changes in Indexing

There are now tools that can help you verify how your product is indexing for specific keywords. Helium 10 has a tool called Index Checker that will allow you to upload a list of words and check to see if your listing is indexed for that specific set of words.