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Thrasio Enters the Chinese Market


When you sell to Thrasio, everyone wins. You get a well-earned payout to fund your next venture, and we grow your business exponentially in our portfolio.

China's cross-border sellers are facing two extremes.


The epidemic has completely changed the development path of e-commerce in the United States: its e-commerce penetration rate has soared from 14.3% before the epidemic to 21.3%. In 2020, the U.S. annual e-commerce sales will be 861.12 billion US dollars, a year-on-year increase of 44%, which is the same period in 2019. The increase was 3 times.


Amazon sellers have therefore ushered in an unprecedented wave of growth. According to the latest data from Finbold, since 2021, Amazon has added 295,000 new sellers worldwide. Among them, the biggest growth comes from China. As of January this year, more than 70% of Amazon’s new sellers have come from China, and there is still a continuous growth trend.

Where there is growth, there are opportunities, and where there are problems, there are greater opportunities!

Among the capital pursuing the high growth opportunities of Amazon e-commerce, there is such a very special company. It is neither a Wall Street capital in the traditional sense nor an e-commerce brand operating company in the traditional sense, but combines the advantages of the two. At the same time, a magical "chemical reaction" occurred.

This company is fundamentally different from other capital that purely uses acquisitions and financial means to realize short-term returns through "financial technology". If other capitals are compared to hunters, and acquisitions are compared to hunting prey, and the core is hunting results, this new unicorn "Thrasio" is more friendly. The outside world compares it to a butler and partner of brand growth. Its core It is to help Amazon's e-commerce brand to achieve more lasting and healthier growth, and to share development dividends with acquisition targets. 

(more details: https://www.toutiao.com/a6963914965732327968/?channel=&source=search_tab)