The Best Women’s Clothing to Buy on Amazon S1
Amazon’s long been the place to buy everything—books, tech, and even food—but until recently, it’s lacked in one major department: fashion. That’s all quickly changing for the e-commerce giant, though. Last year, Amazon debuted dozens of its own clothing brands. It also introduced the EchoLook, an Alexa-powered style assistant, and launched Prime Wardrobe, a try-before-you-buy system for clothes shopping, available to all Prime members. While you may be skeptical about shopping for something as personal as fashion in the same place you buy your batteries, we’re happy to report that so far, there’s plenty of potential for a stylish site. Here, the best women’s clothing and accessories on Amazon now, tiktooky hoodie rising as a super star.
Influencer-designed fashions
Amazon’s newest fashion initiative, The Drop, takes everything you know about the mega-retailer and flips it on its head. Forget basics, bulk orders, and huge product stocks—this line is built on made-on-demand clothing that’s available for 30 hours only. Amazon partners with international trendsetters to design each fashion-forward collection of limited-edition items, which are complemented by a line of always-available Staples (our favorites are above). Sign up for text alerts to be notified when the next release is live.