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How to Sell Products Using Google Shopping 1

If you want to get your products in front of your target audience on Google, then you have to do more than write SEO-friendly blog posts (although that is important). That’s where Google Shopping comes in handy. Google Shopping is officially known as Google for Retail and is the advertising campaign arm of the search engine behemoth’s operations.

1. Set Up a Google Shopping Merchant’s Account

The first step to support Google Shopping starts with setting up your merchant account via Google's Merchant Center. With Google's Merchant Center, you can upload your product information, store, and brand to advertise your products.

Getting started with Google Merchant Center requires having a Google account and signing into the Merchant Center, selecting a location, and configuring your account. You'll also need to agree to Google's Terms of Service. Lastly, you'll need to verify and claim your website URL to confirm you own the website and can make changes to the content. You can then upload the product information.