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CEO of ByteDance Zhang Yiming "retired"

May 20th 2021 , a very good day, a day when lovers finally get married. When some young friends were busy confessing, Zhang Yiming, the CEO of ByteDance, announced that he would step down as CEO, saying that he would lay down the work of the company and focus on Long-term important things such as long-term strategy, corporate culture, and social responsibility will go up.

Frankly speaking, the feeling I just heard is that Zhang Yiming is about to "retire"?

Counting the Internet bigwigs, Ma Yun and Liu Qiangdong retired in front, and Huang Zheng retired as CEO in the middle. Now it is Zhang Yiming's turn. It seems that Ma Huateng is the only one who has not retired.

Suddenly for a moment, I feel that the Internet era has ushered in an "involutionary period", and the once so powerful business model, algorithm technology, etc. are no longer new. Technological innovation seems to have stagnated for a long time, and the giants are all in the front-end operation model. Crazy "involution" is like the giants getting together to engage in community group buying at the beginning of this year, staring at selling vegetables.

I may have an afterthought, I feel that the Internet industry has quickly entered an "involutionary period", and only continuous innovation can break the situation, whether it is a company or an individual.

Everyone knows that the Internet age has passed a period of rapid growth.

According to statistics, the user growth rate of major APPs has slowed down, and some APP growth percentages are even in single digits. In 2019, the number of apps opened per capita per month on the entire network was 24.7, and by 2020 it was 25.1, with a growth rate of only 1.6%. The growth of the mobile Internet has reached the ceiling.

The traffic pool of the head APP is almost solidified. According to the daily activity, the media person Keso divides the Internet pattern into four major traffic giant apps: WeChat (1 billion), Taobao (500 million), Douyin (600 million), and Kuaishou (300 million) ; And three cutting-edge traffic platforms: Station B (5000w), Zhihu (4500w), and Xiaohongshu (3000w). There are also many overlaps in business between these seven platforms.

In the past ten years, China’s mobile Internet users have blown out on a large scale, but we can clearly see that after 17 years, the user growth rate has dropped rapidly, and the penetration rate even reached 100% at the end of 2019, which means that China’s Internet no longer has new users. (by tiktooky)