A new e-commerce player - Thrasio
Thrasio, established in 2018, has so far received investment from many professional institutions such as JPMorgan Chase Bank, Goldman Sachs Capital, Bank of America Securities, Royal Bank of Canada, Morgan Stanley, etc., with a financing amount of more than 1.8 billion U.S. dollars. Regardless of the scale of financing and the valuation, they are all in the market. The scale of financing is about three times the total financing of the second to tenth place in the market. It is a veritable "unicorn".
In the economic downturn in 2020, Thrasio's sales will exceed 500 million U.S. dollars and its profit will exceed 100 million U.S. dollars. At present, this fast-growing unicorn has grown from 16 employees to more than 800 employees and acquires at least two independent Amazon seller brands every week.
In Thrasio's case, 50% of the acquisitions came from the second entrepreneurial projects of repeat customers or the industry's high-quality projects recommended by old customers.
In the new business model of "acquisition + operation", acquisition is only the starting point. Brand operation capability, product development capability, channel expansion capability, and data operation capability are Thrasio's core strengths and barriers. Through the current business performance of more than 100 brands Significantly improved, Thrasio has successfully proved that they have this core capability. As the global e-commerce penetration rate continues to increase, Thrasio, where e-commerce brands have become a unicorn and has many first-mover advantages, will it become a new generation of brand cluster companies in the future, even surpassing traditional brand groups such as P&G? We at least see this possibility.